Guest post by Jesse Michelsen
In light of J. Money’s recent job scare and his resolve to creating his online empire as he put it, I thought I would discuss creating value in yourself.
I work in the computer industry and used to run my own computer repair shop. One thing I have found over the years is that computer repair people will either overcharge drastically, or just the opposite. A buddy of mine that does a lot of freelance stuff told me his price structure and I was baffled at how low it was. I thought my prices were really low and I would never work at the prices he told me.
When I asked my buddy why he charged so little, he told me that it was because the tasks were easy and he didn’t feel right about charging a lot for something that was easy. This is when my boss voiced up in the conversation and said, “if it was so easy, why didn’t the customer do the job themselves?”.
That really rang true for me and got me thinking about how often services are devalued by others, and what a disservice we are doing to ourselves when we devalue our own skills.
Here are a few ways that I have learned in doing freelance for a few years to show your value to potential clients:
One thing I used to do when I first started freelancing is I would go into a situation that would introduce unknowns. I would encounter something I didn’t have a price for so would be uncertain what to charge..this would show in my face and in my voice to potential clients and made me look like less of an authority on the subject.
Go in prepared with a price list for everything you can possibly think of doing. Make a fall back price as well for unknowns, so that you can at least confidently say how much you will charge.
Selling is all about confidence. Many sales people at retail chains know very little about what they sell, but they can confidently tell you to buy that product, and most people listen. When selling your own abilities, you know exactly what you can and can’t do. Tell the client exactly that. Confidently state your abilities, and your prices.
Honesty is so important. If you make a mistake, a client will understand if you tell them just that. If you shift blame and don’t take responsibility, you will be the one that looks bad in the clients eyes regardless of how the situation pans out in the end.
The freelance world is far different than the corporate world, and even the side hustle world. You have no corporation backing you, pulling for you, or putting work in front of you. You have nothing to fall back on but your ..backside if you fail. The worst thing you can do is show potential clients you aren’t worth their time by devaluing your skills and services.
Remember, if just anyone could do it, they wouldn’t be calling you.
My name is Jesse Michelsen and I created Personal Finance Firewall, a place where I discuss raising a family and living life to the fullest, while all the time being smart with money to create a better future.
(Image by afroboof)